be c'ugh
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be cool enough to find your calling

To be Cool enoUGH (C'UGH) to find your calling is about having the confidence to take whatever steps necessary to find and pursue your passion, whatever that may be.  We say you shouldn’t care so much about what other people think that it stops you from being you.

We also like awesome, attractive, stylish and sexy (cool) things, people, places and activities.  So, to be Cool enoUGH is also about defining, embracing and sharing whatever those things are to you, and with pride.

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